About S I N Z E R U S
THE STATE OF THE ART
and added value
S I N Z E R U S´ core value is resilience;
regeneration from, and resistance against non beneficial socio-cultural structures, systems, methods and business models, — to prevent future irreversible disasters. and promote structures, systems, methods and business models for a “healthy people and planet ”.
S I N Z E R U S is also a launch- platform for several tech developments, set to enable different aspects of resilience designs, where true values, — emancipation concepts, and (Personal, Cultural, Planetary) emphatic interaction and event designs, — are promoted.
BRAND
Slogan
`Rethink Health´
“Health” here, is synonymous to `beneficial to life and planet`,
“Rethink“
indicates that our (thinking and) behavioral patterns today are of no such art.
COMPANY NAME
Name Definition
S I N Z E R U S is derived from the Latin SINCERUS, meaning;
pure sound candid clean genuine
Hoc modo sinceram illam ethicam effingere poterunt, qua homines, his potissimum annis, omnino indigent.
If sincere, then they will be able to formulate the genuine ethics which humanity needs so urgently at this particular time.
truthful uninjured whole entire sincere true
Quodsi eam homo percipere scit ac persequi, reapse fit vita ipsius “donum sincerum”.
If man is able to accept and follow this logic, his life truly becomes a "sincere gift".
LOGO
Water Photo
Water is the core resource to enable healthy life, Clean water has the most important bio-rhythmical function. Access to clean water, - and technological developments to facilitate access to clean water, - are as fundamental for a healthy life, and as co-dependent on each other, as transaction is for business. In other words, water and healthy development and evolution, are like 2 lanes on a highway, going in the same directions and with the same speed, interdepending on each other.
The clean water image is a signal of resilience.
TECH
Resilience Technology Approaches
We shall call it Resilience Technology (RT).
Their definition consist of 3 Approaches:
Techniques to stop acute situations (``fire distinguishing`` approach),
Unification approach; to reach, read, design and educate with people, nature and things, with emancipative events beneficial to humans and health
Preventive Approach; the integration of higher intelligence living through a dynamic; application, improvement, and expansion of unification events.
Cathrin Farag Hoff
CREDITS
Water photos by photographer, Anke Hurrelbrink